Maurice
Lacroix Replica Watches
Maurice
Lacroix timepieces have been carefully manufactured in their
Saignelegier workshops in the heart of Switzerland's Jura
Mountains for over twenty-five years. They are one of the
few Swiss watch brands that produces its own cases in their
own workshops; eventually, up to 300 different parts are
carefully hand-assembled by the watchmakers into the individually
refined inner workings of a mechanical watch. In spite of
the company's rapid change and growth, one thing has always
remained the same: their love of design, perfection, and
fine materials. Maurice Lacroix is represented in over 4,000
selected specialist shops in 45 countries. Their ongoing
drive to address mankind's innate longing for beauty and
harmony means that around 150,000 top-quality timepieces
leave the Saignelegier facility each year. In 2005 Maurice
Lacroix celebrated 30 years of grand watchmaking.
History of MAURICE
LACROIX Watches
The name Maurice Lacroix
stands for decades of experience in the production of high-quality watches.
In 1961, Zurich-based Desco von Schulthess AG acquired an assembly facility
in Saignelegier, a town in the Canton of Jura, where it produced private
label watches for the national and international market. In 1975, the company
laid initial foundations for its successful corporate history by introducing
its first watch under the name of Maurice Lacroix in Austria. The brand was
launched on the Spanish market a year later and, after another four years,
the company founded its own sales organization in Germany. Then, two decades
after launching its first watch, the company successfully entered the US
market in 1995. In the fall of 2001, Maurice Lacroix S.A., previously a division
of Desco von Schulthess AG, became an independent legal entity, thus generating
ideal conditions in which to achieve its ambitious international growth targets.
Today, Maurice Lacroix,
which has a total of 250 employees worldwide, is one of the most successful
Swiss watch brands, both nationally and internationally, and is represented
in more than 4,000 specialist shops in 45 countries all over the world. The
company, one of the few independent Swiss watch manufacturers, has already
established itself as a market leader in Germany in the upper middle-price
segment, while in the USA the brand is one of the most dynamic in the industry.
Over the years, Maurice
Lacroix has made significant investments to expand Queloz SA, a case manufacturer
that it acquired in 1989, and its assembly facility in Saignelegier, and
has made every effort to continuously keep the technology up-to-date. Investments
were not restricted to infrastructure but were also made to optimise all
internal processes. The assembly facility - together with the training and
information centre opened in 2001 and the extension completed in January
2002 - is currently one of the most modern in the industry. The company thus
put itself in an ideal position to use these state-of-the-art ateliers to
design and put together its watches with a great deal of passion and precision.
Around 150,000 top-quality timepieces now leave the Saignelegier facility
each year and are distributed to customers all over the world.
In spite of the rapid
change and growth, one thing has always remained the same - the company's
love of design, perfection, and fine materials. Maurice Lacroix is particularly
proud of the crown jewels of its collections - the classic, mechanical "Masterpiece" watches.
The experience Maurice Lacroix has gained from this precise art of watch-making
is also incorporated into the "Milestone", "Intuition",
and "Sphere" collections. At the same time, the company is continuing
to promote its proven classics, "Miros" and "Pontos".
At the beginning of the new millennium, Maurice Lacroix has established a
milestone with its diverse product portfolio and its new, independent communications
campaign. The watches from Maurice Lacroix, which are set to be the classics
of tomorrow, epitomize progressive, innovative technology, high-quality materials,
and a design characterized by pure simplicity.
Maurice Lacroix watches
- striking a delicate balance between past and present, generate a dynamism
of their own that will last well into the future.About a quarter of a century
ago, Maurice Lacroix watches injected fresh life into the tradition of Swiss
watchmaking by uniting modern precision standards with an uncompromising
attitude towards materials and technology. Since then, Maurice Lacroix has
been producing watches which represent classical craftsmanship but at the
same time meet the exacting demands of the modern world.
Maurice Lacroix Watches - Our collection
of Macroix Lacroix watches include; Maurice Lacroix Miros,
Maurice Lacroix Reveil, Maurice Lacroix Croneo, Maurice Lacroix
Pontos, Naurice Lacroix Masterpiece Jumping Hour, Maurice
Lacroix Masterpiece Moon Phase, Maurice Lacroix Masterpiece
Day & Night, Maurice Lacroix Masterpiece Grand Guichet,
Maurice Lacroix Masterpiece Fly Back Grand Guichet, Maurice
Lacroix Intuition, Maurice Lacroix Masterpiece Annuaire,
Maurice Lacroix Tiago, Maurice Lacroix Milestone.
