Fossil
Watches
Richardson,
Texas: April 9, 2003 - Fossil, Inc. (NASDAQ: FOSL) a leader
and innovator in watch design, development and fashion accessories
has announced a partnership with Microsoft to develop a fashionable
new collection of watches incorporating Microsoft Smart Personal
Objects Technology (SPOT).
The new
Fossil watch, powered by SPOT, and available this fall in
three branded versions, will enable users to receive and
display timely, customized Web content at the convenient
flick of a wrist.
The watch will provide consumers with convenient, instant access to personalized
Web information and services – including news, weather, sports, stock
quotes, instant messaging, and more. With the easy-to-use configuration Web
page, users select the content they desire. Once selected, the content is broadcast
over a new radio receiver solution developed by Microsoft and beamed conveniently
to the watch.
“The
SPOT watch is an important addition to Fossil’s growing
tech division and a great innovation for the watch industry,” says
Donald Brewer, Fossil’s Vice President of Technology. “Not
only is it an impressive timepiece, it provides wearable,
instant access to the wireless information our customers
want and use in their daily lives.”
As announced
by Microsoft Chairman and chief software architect Bill Gates
in his keynote address at the 2003 Consumer Electronics Show
(CES) in Las Vegas, SPOT based wrist wear will be low-power,
low-cost and better at performing core functions, such as
auto-time adjustment based on location and customizable watch
faces, with SPOT enhanced, easy-to-use software.
“A
leader in its category, Fossil brings a level of expertise
to the design, development and marketing of watches,” says
Bill Mitchell, founder and General Manager of the SPOT initiative
at Microsoft. “Fossil and its associated brands brings
SPOT to consumers that are hip, fashionable and young.”
Fossil
plans to launch the new SPOT watch initially in three branded
versions: the company’s new ABACUS™ tech brand
targeting the electronics channel, the Phillipe STARCK with
FOSSIL® , a collection of watches designed by the well
known French designer Phillipe Starck, and FOSSIL®. All
versions of the watches powered by SPOT are scheduled to
ship for fall 2003, pricing to be determined.
COMPANY HISTORY
FOSSIL: Continuous Growth
Since 1984
Fossil was the first American brand to bring value and style to the watch category
transforming the concept of timekeeping from the merely functional to chic
and stylish must-haves for the wrist. Influenced by and incorporating a fifties
Americana design into the brand image in an attempt to target value driven
consumers, Fossil's concept paid off and the Company quickly emerged as the
leader of a growing industry.
Fossil's renowned designers constantly study emerging lifestyle and fashion
trends to bring consumers the most innovative and unique products worldwide
while ensuring consistency with the Company's existing product offerings and
the themes and images that it associates with its products.
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