Among luxury
watch brands Corum remains unique. A relatively new comer the
company has made its way to the stop through creative thinking,
technical excellence and unconventional design.
Unlike many
other companies Corum is not the type of company that follows
the trends such as skeleton or tourbillion watches. Instead,
while they may include such ideas in their time pieces, they
create pieces which are truly unique and appeal to the individual
who wants a watch that is both functional and unusual.
Some of their
more famous pieces such as the “Double Eagle” are
truly masterful technical feats and are produced only in limited
versions. They adhere to the policy that it is not enough to
re-create old models but instead insist upon being the leaders
of design innovation. Other famous models include the Admirals
Cup model which features maritime code as hour markers and the
very popular bubble watches with facial designs ranging from
privateers and skeletons to casino wheels.
They also
produce several ladies watches that range from stunning diamond
models to colorful yet romantic designs. Particularly popular
are the Heart, Sugar Cube and Trapeze models.
Many of their
models build on themes with hand painted or enameled dragons,
peacocks, songbirds, sailing ships and other motifs.
Through strong
publicity campaigns and sponsorship programs the company has
grown in both reputation and sales.
In 2000 the
company was purchased by Severin Wunderman, a former Gucci associate
whose own personal style and creativity are in harmony with the
Corum philosophy. Mr. Wunderman has taken an active personal
interest in the firm and has built on the rich history of the
company.
Corum watches
have become a status symbol among those who treasure a unique
and prestigious time piece.
Corum Replica
Watches - A Brief History
Taken in the overall concept
of watch making history Corum is a relatively newcomer to the world of luxury
watches. That said, one must also add that the company is one of the most
dynamic and creative companies.
Corum first began in 1955
when Gaston Ries and his nephew Rene Bannwart formed a liaison and took a
small watch factory to new heights with a combination of creative thinking
and watch making detail. The name of the company stems from the Latin Quorum
which translated means:
1. The minimal number
of officers and members of a committee or organization, usually a majority,
who must be present for valid transaction of business.
2. A
select group.
The impetus behind the
company was to build watches that embodied the qualities of boldness, excellence
and distinction and combining the watch making principles of the past with
cutting edge technologies. The company logo originally represented the “key
to perfect time” but has since been changed to “the key to beautiful
time.”
For many years the company
manufactured exquisite time pieces which won them world wide recognition
and acclaim. Among the most famous models are the “Liberty Eagle” and
the “Double Eagle” both of made use of an actual US coin as the
front and back of the watch.
In 1958, at the Basel
Watch and Jewelry Fair they found that some of the watches they had brought
were missing hands. Leaving their pieces handless they once again set a trend
and as a result their recognition only grew.
The company was owned
jointly by the Bannwart and Al Fardan group until it was purchased in 2000
by Severin Wunderman, a former partner in Gucci. Through Wunderman’s
creative genius and innovative ideas the company has remained at the forefront
of watch making.
Corum Wristwatches
and Time
Corum, a Swiss watch manufacturer which ranks amongst the most prestigious
in the world. Founded in 1956 in La Chaux-de-Fonds, Switzerland, the Corum
brand acheived prominence because of its simple philosophy--"superb craftsmanship
combines with the endless search for beauty and innovation." This initial
commitment to excellence still prevails today.
Now, more than 45 years
after the founder's dream gave rise to the venerable Corum name, another
watch industry visionary, Severin Wunderman, has taken the helm as the new
owner of the company.
Creating a new phase in
Corum's history, his designs have already been hailed by the press as "youthful,
dynamic and daring." Under Sevein Wunderman's vigilant guidance these
unparalleled designs continue to flow from the company's headquarters.
Preserving the company's
tradition of precision craftsmanship, as well as keeping a keen eye on the
future, Severin Wunderman intends that Corum remains on the cutting edge
of luxury Swiss watchmaking.
The teaching of this master
profoundly influenced the young man and proved to be of great help to him
in later years, particularly during the difficult time of the Great Depression.
Once his training was completed, he worked as master horologist in seve-ral
local factories. The economic crisis forced com-panies to drastically reduce
production, certain of them closing down entirely. It is at this time that
Louis Cottier decided to go into business on his own, working for 13 years
in the back room of a book and stationery shop which his wife operated at
rue Vautier 45 in Carouge. In this modest atelier he began his activity as
a maker of desk clocks, pocket Corum watches, wristwatches and hand-made
pro-totypes. In the beginning, he made wristwatches without hands, and watches
with jumping digital hours, as well as watches with automata and jacque-marts.
It was in this workshop that his first World Time pocket watch was made in
1931 for Beszan-ger, a well-known local jewelry and watch shop.
