Citizen
Watches
The company
was established in 1924. The founding fathers selected the name
CITIZEN so it would be "Close to the Hearts of People Everywhere" and
soon after adopted the company's formal name, CITIZEN WATCH COMPANY.
During the
last seventy-five years CITIZEN has expanded its business throughout
the world and has achieved recognition as a global brand. The
past 25 year perios has coincided with the company's dramatic
rise to tis current position as the world's largest watchmaker,
a distinction CITIZEN has held every year since 1986.
Beyond sheer
size, CITIZEN is also recognized as a worldwide leader in advanced
technology. From the world's slimmest LCD watch to the first
voice recognition watch and the world's first professional dive
watch with an electronic depth sensor, CITIZEN's record of "world
firsts" is unmatched.
Most recently
CITIZEN has staked out a new position as the leader in maintanence-free
timekeeping with its Eco-Drive collection of light powered watches.
With models ranging from dress models to sport models to professional
dive watches, Eco-Drive runs continuously in any kind of light
for a lifetime of use and they never need a battery. Maintenance-free
timekeeping has arrived and CITIZEN leads the charge.
What's next?
Stay tuned for the latest in revolutionary technology and advanced
styling from CITIZEN.
The History of
Citizen Watches
There are a lot of different
companies that make watches and timepieces today but there are few that have
been around as long as the Citizen Watch Company. Moreover, there are only
a handful of companies that have stuck to their guns when it comes to the
quality of the products that they were founded upon. Citizen Watch Company
is the exception to the rule when it comes to this area of business and they
have yet to fall to the almighty dollar and cut the quality. This is why
they are now the largest maker of watches and timepieces in the world with
a presence in every major country. The uncompromising quality and style of
the Citizen Watch has made this so.
THE EARLY DAYS
The first Citizen Watch
was created in 1924 using a new form of technology to make it the smallest
and thinnest of the time. It is very hard to recognize this timepiece against
the watches that are made today but anyone with a little knowledge can easily
identify the craftsmanship of the piece and know that it is a Citizen Watch.
This was the springboard for the piece and it went all uphill from there.
The actual Citizen Watch
Company was formed six years later in 1930 and was an immediate success.
This was due in part to the founders need to bring better and brighter things
to the market as soon as possible. Unlike a lot of companies that will hold
off on new technology so they do not hurt their current market, the Citizen
Watch Company rolled out the many products that it developed from the beginning
and made a big splash in the world. This has also made them one of the most
hated among the other watch makers in the world but that is nothing to this
company as they rolled along.
The Citizen Watch Company
now employs more than three thousand people the world over. Based in Japan,
they are the first company to make some of the finest innovations in the
world and still maintain a market presence in the standard watches that they
produced as well. This is something that the other companies were having
a lot of trouble with and making a lot of enemies along the way was a daily
occurrence for this company.
THE NEW DAY
The Citizen Watch Company
was the sole responsible party for the first shock resistant watch to ever
be made. This was a big deal for the many hard working people in the world
who were tired of having to take their watch in for repair because of shock
problems.
Citizen also made its
mark on the diving world with the first professional dive watch that features
an electronic depth sensor. This improvement on the old design of diving
watch has ever endeared the company to the many diving enthusiasts around
the world.
They were also responsible
for the first Analog Quartz watch to be produced which single handedly changed
the way the world told time. Today the Citizen Watch Company has taken the
watch making world to a whole new level with Eco Drive System. Tapping into
the resource of being environmentally friendly, the Eco Drive System uses
a hidden solar cell that is embedded into the works. This cell gathers power
from the sun and artificial light sources and turns it into energy to drive
the watch. By far this is the most popular watch to be found today and it
has more benefits to the environment. No longer do you need to go to the
store to purchase a new battery and worry about the old one polluting the
ground in a land fill somewhere.
All in all the Citizen
Watch Company has been responsible for some of the best things to happen
in watches and timepieces for the past many years. Today they are still one
of the most popular watch brands in the world and make up a large share of
the market with the newest products that can be found almost anywhere.
