Casio
Watches
" Creativity and Contribution."
Since it's establishment in 1957, Casio Computer Co., Ltd., has been one of the
leading consumer electronic companies in the world. With its American headquarters
located in Dover, N.J, Casio Inc. is a company that does not limit itself to
the creation/sale of watches, but has a wide array of electronic products ranging
from electronic calculators and musical instruments, to LCD T.V's, and pagers.
Some of the
well known Casio brands of watches include the G-shock, the Casual
Classic, the Edifice, the Pathfinder and the Wavecepter. Casio's
prices are very reasonable, ranging from $20 to about $150.
Casio
watches history
Casio Computer Co., Ltd., is one of the leading consumer electronics companies
in the world. Since its establishment in 1957, Casio has been active in the
development of electronic calculators, Casio Watches, musical instruments,
LCD TVs, pagers and other communications devices. Casio's corporate activities
are guided by the motto: "Creativity and Contribution."
Casio, Inc.,
Dover, N.J., is the U.S. subsidiary of Casio Computer Co., Ltd.,
Tokyo, Japan. Casio, Inc., with sales over $450 million, markets
calculators, Casio Watches, business organizers, musical keyboards,
audio and video products, toys, electronic cash registers, digital
imaging products and other consumer electronic products.
Casio did
not start out as a watch specific company, but instead started
as a calculator specific company. Casio really only entered the
watch making market after the electronic watch revolution. It
was on the strength of expertise in electronics, developed from
their calculator development background, that paved the way for
Casio to make inroads into the watch making markets.
Casio developed
its first calculator in 1957, but it was not until 1974 with
the release of the casitron that casio entered the watch making
market. The casitron capable of displayig dates with automatic
update for long and short months, and automatic adjustment for
leap years, was a good first step into the market.
The early success was
backed up with the following advancements :-
1978 - first wrist watch
with Casio LCD released
1982 - analog/digital combination watch released
1983 - G-shock, shock resistant wrist watch released
1984 - Databank wrist watch for hand written data released
1985 - FS-10 Ultra thin digital watch released
1988 - Sting analog watch for youth market released
1989 - BM-100WJ digital watch with sensor for forecasting weather trends released
1993 - CPW-100 wrist watch with digital compasss released
1994 - Baby-G G-shock for women released
1995 - Twincept wrist watch the displays data on glass released
Casio has continually
progressed the watch making market by developing its skills in the electronic
markets. These markets include calculators, watches, cameras, computers (hand
helds), terminal screens, printers and projects etc... all of which provide
a good base for Casio to further advance the watch making industry.
The G-Shock and Baby-G
(G-Shock for Women) are the most popular range of Casios. The G-shock range
of watches are aimed at the active sports enthusiast. The G-Shock are extremely
tough sturdy watches, which come in a wide range of sporty styles for both
men and women. The G-Shock watches have a variety of sports training functions
available on each G-Shock. It is this range of functions and the tough sturdy
construction of the G-Shock that has made it so popular with the sports enthusiasts.
Since its release he G-Shock has continually raised the profile of casio
as a maker of fine quality watches.
The founders of Casio,
Tadao Kashio and family, have also been active in sponsoring sports events
and contributing to a foundation to aid business development of new ideas.
To find out more of the casio watch moments in time, visit the which moments
sections of this website.
CASIO INTRODUCES TEENS
TO CLUB-G: A NEW LINE OF G-SHOCK WATCHES
LAS VEGAS, NV, January
9, 2003 – Casio, Inc. of Dover, New Jersey, announced today the introduction
of a new line of watches for boys and girls called CLUB-G, available in Spring
2003 starting at a suggested retail price of $49. The new line is being displayed
at Casio’s booth #9344 at the Consumer Electronics Show that opened
in the Las Vegas Convention Center here today.
The brand will target
boys and girls between the ages of 9 to 16. CLUB-G will be positioned as
a fashion brand packed with tough technology.
“CLUB-G is the latest
extension to the G-SHOCK and Baby-G family of watches,” said David
Johnson, vice president of the Timepiece Division at Casio, Inc. “The
CLUB-G line is consistent with Casio’s emphasis on G-SHOCK’s
fusion of technology, fashion, durability, and value, all with a very ‘tough’ attitude,” continued
Johnson.
CLUB-G watches will feature:
shock resistant casing, 100M water resistancy, EL backlight, five alarms,
three countdown timers, auto calendar, 1/100 second stopwatch and will be
initially available in basic and printed resin featuring several fashion
themes including animal prints, camouflage, and tattoo motifs. A second collection
shipping this summer will feature fabric and Velcro double strap bands.
“Extensive analysis
of the marketplace indicated that there is a significant void in providing
a fashionable technology-packed watch brand to this elusive and highly brand
conscious young target group. CLUB-G has all of the features, designs, and
technology to fill this critical void,” continued Johnson.
CLUB-G will be launched
nationally in specialty and mass retailers including Wal-Mart in Spring 2003.
The launch will be supported by two new TV commercials produced by Rotter
Kantor, Inc. of New York City. These spots will air on nationally targeted
media including MTV and Nickelodeon.
